Statistics Team


	DR. MICHAEL PETTY Dr. Michael Petty taught applied statistics at university, then went on with a fellow academic to establish SMART Research, the first sensory research company in Australia. SMART clients over the years have included most of the major international producers of processed foods, drinks and personal care products. Michael has personally developed a number of new analytical packages such as the widely used ConSpec© (which checks for the cannibalization of products), now replaced by Benchmark, as well as STURT analysis, (now in version 2.1) which shows the range of values consumers will accept in any product attribute, and where products go outside that range. In 2002 Michael began a continuing communications survey for Australian state governments breaking new ground in communications research. He has also worked on local government surveys and completed demographic analyses for the Australian Federal Labour Party, now in Government. Michael’s interests outside sociology and statistics include the study of Buddhism, reading cosmology, philosophy and thrillers, and meditation. He wishes he were closer to enlightenment.
	AMY CAMPION BA (Hons) Communication Arts, Huddersfield University, UK Post Grad Cert Strategic Foresight, Swinburne University, Aust. EXPERIENCE TBWA Advertising Agency Fosters Kraft Foods Cadbury Schweppes Bed Bath and Table Independent Consulting for Various Companies Amy has over twelve years experience working in strategic planning, brand development, innovation and research. Working in Advertising as well as the Marketing Departments of major multi-national corporations, she is a keen advocate of using research to find unique insights to create true differentiation and drive sustainable growth. She has a particular interest in the changing role of branding and communication, sustainability and global trends. Amy has worked on global and local brands across a variety of sectors including Property Development, Finance, Retail, Personal Care and Automotive. While at Fosters Amy worked in the Consumer Insights area, leading their long term Insight and Innovation processes, and managing several large scale research projects. Her previous roles focused on Brand Marketing, primarily at major FMCG corporations, working on innovation and new product launches, brand positioning and “through the line” integrated communication strategies for global brands such as Oreo, Sunkist, and Evian, as well as major local Australian brands including Solo and Cotton House.
	Rebecca Butler A scholarship student from Bond University, Rebecca recently graduated with a major in Business Relations. Her specialty within this field is Public Relations and International Marketing. Rebecca has had experience in corporate and government communications and also media relations. Her experience in the public relations industry also extends to event management. Previous roles include Event Coordinator for non-for-profit organisations. Rebecca is a driven individual with keen interests in corporate branding and communications research.
	DILUNI Diluni is a self motivated and competent young graduate. She obtained her B.Sc. from University of Sri Jayewardenepure, Sri Lanka. Her leisure interests include traveling with her family in Sri Lanka.
	ANUSHA Anusha is an energetic young graduate. She has a B.Sc. from the University of Peradeniya, Sri Lanka. After that she completed her M.Sc. from the same university Anusha further developed her skills through teaching at a Sri Lankan university. She is a Multi disciplinary in both Statistics and IT. Now she is reading for her master in statistics.